Vaccine giant and pharmaceutical heavyweight Pfizer has thrown its hat into the subscription service ring, unveiling a new delivery model through its pilot Vax-Subscription program.
This strategic pivot comes after internal market research revealed a growing segment of content-hungry consumers who are happy to pay for anything that offers a fleeting sense of wellness and immunity — no matter how questionably effective.
Members of Pfizer’s new “Frequent Vaxxers Club” will receive annual discounts on booster renewals and a selection of limited-time freebies, including discounted burgers and hotdogs, redeemable at select vaccination centers. All they need to do is present their stubbed ticket — because nothing says “health and science” like processed meat and a laminated loyalty punch card.
Analysts suggest the move could signal a future in which vaccine boosters, digital streaming, and fast food finally converge under one glorious monthly bill.
Vaccine giant and pharmaceutical heavyweight Pfizer has thrown its hat into the subscription service ring, unveiling a new delivery model through its pilot Vax-Subscription program.
This strategic pivot comes after internal market research revealed a growing segment of content-hungry consumers who are happy to pay for anything that offers a fleeting sense of wellness and immunity — no matter how questionably effective.
Members of Pfizer’s new “Frequent Vaxxers Club” will receive annual discounts on booster renewals and a selection of limited-time freebies, including discounted burgers and hotdogs, redeemable at select vaccination centers. All they need to do is present their stubbed ticket — because nothing says “health and science” like processed meat and a laminated loyalty punch card.
Analysts suggest the move could signal a future in which vaccine boosters, digital streaming, and fast food finally converge under one glorious monthly bill.
